Medstock
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Ventura Health Group
Ventura Health Group · 2026

A Stronger Category
Medstock in 2027

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Confidential — Medstock Pty Ltd & Ventura Health Group
Medstock
×
Ventura Health Group
Ventura Health Group Banners
Cincotta Discount Chemist
MyMedical Pharmacy
Prepared for Ventura Health Group · September 2026
A Stronger Category
Medstock in 2027
02 / The Numbers
Work it out on your own shelf
Pick a Medstock line, put what you stock now beside it, and see what the difference is worth over a year
Per Unit · AUD · Everyday −10%
Medstock
    GP per unit
    —
    Margin
    —
    What you stock now
    GP per unit
    —
    Margin
    —
    —

    Enter what you pay and charge for your current line to see the difference.

    Medstock costs are your everyday price — list NIS per unit ex GST, less the 10% everyday discount — and the shelf price defaults to our RRP. Both are editable, so use your own numbers. Margin and markup are worked ex GST on both sides, and GST is applied per line as published — most dressings are GST-free, so their RRP is already the ex-GST price. Source: Medstock Product Range List V19, 26 Aug 2026.

    01

    The Proposal

    Your First Aid wall, bay by bay, with Medstock added

    03 / Your Wall
    Your First Aid wall, bay by bay
    Pick a bay to see today against proposed.

    Medstock across the top two shelves

    We worked through your First Aid planogram. Taking out 7 bulk and single repeat packs and bringing 11 doubled facings back to one frees about 2m of shelf, so Medstock takes the full width of the top two shelves and each Smith & Nephew brand gets its own shelf below. Every S&N retail dressing stays on shelf.

    Today
    All Smith & Nephew8 shelves · 900mm bay
    68 SKUs
    Ventura Health Bay 1 First Aid planogram as it is today
    S&N SKUs68
    Facings79
    Shelf in use7.2m
    Medstock–
    Proposed
    Medstock on top, S&N by brand belowMedstock across Shelves 6–7 · full 900mm
    17 SKUs
    Proposed Bay 1 with Medstock across the top two shelves and Smith and Nephew grouped by brand below
    S&N SKUs57
    Facings57
    Shelf freed2.0m
    Medstock17 SKUs
    • Easy to spot and easy to set. Two full shelves, one brand. The Medstock band reads from the aisle and sets the same way in all 55 stores.
    • Colour coding runs left to right. Top shelf: transparent (green) then fabric (yellow) island dressings. Shelf 6: the advanced dressings, then the orange non-stick pads.
    • Easier to shop Smith & Nephew. Opsite, Allevyn and Primapore each sit together, so a customer who knows the brand finds the whole range in one run.
    • Easier for staff. One brand per shelf makes restocking and face-ups simple, and gaps stand out straight away.

    Range and shopper

    • No KVI (Key Value Item) or Schedule 2 SKUs are in Bay 1, so none are affected.
    • These changes don't touch Bays 2 and 3. See the Bay 2 and Bay 3 tabs for those.
    These decide whether the Medstock band fits. Each is a near-duplicate of a Smith & Nephew SKU that stays. Together they free about 350mm. If you'd rather keep any of them, we'll rework the layout, most likely by taking a Medstock SKU out.
    SKU #ProductWhy it could go
    33Cutifilm Plus Waterproof 7.2cm x 5cm 5pkNear-identical to Opsite Post-Op 5 × 6.5cm 5pk (SKU #50), which stays.
    34Cutifilm Plus 10cm x 8cm 5pk 36361371Near-identical to Opsite Post-Op 8.5 × 9.5cm 3pk (SKU #51), which stays.
    54Allevyn Adhesive 7.5cm x 7.5cm 2pkSame size as Allevyn Gentle Border 7.5cm 2pk (SKU #44), which stays. Different adhesive – your call.
    66Primapore 10cm x 8cm bx2020-box of the Primapore 10 × 8cm 3pk (SKU #37), which stays. Stacked, so a tidy-up only.

    Every Bay 1 SKU, shelf by shelf, is on the next slide. Go to Bay 1 SKU by SKU →

    04 / Bay 1 SKU by SKU
    Every shelf and every Bay 1 SKU
    Every Bay 1 SKU in its new position, shelf by shelf. SKU # is the number on your Bay 1 drawing, and "Shelf today" is where it sits now.
    SKU #ProductChangeShelf todayFacings
    Shelf 7 · 175cm · 250mm clear · 97% fillMedstock basics · transparent and fabric island dressings
    NewMedstock Transparent Island Dressing 5cm × 7cmMS100507TINew · Medstock–1
    NewMedstock Transparent Island Dressing 7cm × 10cmMS100710TINew · Medstock–1
    NewMedstock Transparent Island Dressing 10cm × 12cmMS501012TINew · Medstock–1
    NewMedstock Fabric Island Dressing 5cm × 7cmMS100507NSINew · Medstock–1
    NewMedstock Fabric Island Dressing 7cm × 10cmMS100710NSINew · Medstock–1
    NewMedstock Fabric Island Dressing 8cm × 15cmMS100815NSINew · Medstock–1
    NewMedstock Fabric Island Dressing 10cm × 20cmMS501020NSINew · Medstock–1
    Shelf 6 · 152.5cm · 225mm clear · 99% fillMedstock advanced dressings and non-stick pads
    NewMedstock Alginate Dressing 10cm × 10cmMS1010ANew · Medstock–1
    NewMedstock Super Absorber Dressing 10cm × 10cmMS1010SANew · Medstock–1
    NewMedstock Foam Non-Adhesive Dressing 10cm × 10cmMS1010FNew · Medstock–1
    NewMedstock Thin Hydrocolloid Dressing 10cm × 10cmMS1010HNew · Medstock–1
    NewMedstock Silicone Foam Lite Dressing with Border 7.5cm × 7.5cmMS7575LITNew · Medstock–1
    NewMedstock Silicone Foam Dressing with Border 7.5cm × 7.5cmMS7575SFNew · Medstock–1
    NewMedstock Silicone Foam Lite Dressing with Border 10cm × 10cmMS1010LITNew · Medstock–1
    NewMedstock Silicone Foam Dressing with Border 10cm × 10cmMS1010SFNew · Medstock–1
    NewMedstock Non-Stick Pad 10cm × 10cmMS1010NSPNew · Medstock–1
    NewMedstock Non-Stick Pad 10cm × 20cmMS1020NSPNew · Medstock–1
    Shelf 5 · 130cm · 225mm clear · 95% fillOpsite
    64Opsite Post-Op 20cm x 10cmMoved71
    51Opsite Post-Op 8.5cm x 9.5cm 3pkNo change51
    52Opsite Post-Op 12cm x 10cm 3pkNo change51
    53Opsite Post-Op 15.5cm x 8.5cm 2pkNo change51
    32Opsite Flexigrid 6cm x 7cm 5pkMoved21
    29Opsite Spray 40mLMoved21
    50Opsite Post-Op 5cm x 6.5cm 5pkFacing reduced52 → 1
    31Opsite Flexifix Dressing 10cm x 1mFacing reduced Moved22 → 1
    Shelf 4 · 105cm · 250mm clear · 100% fillAllevyn
    41Allevyn Gentle Border Lite 5cm x 5cm 3pkNo change41
    42Allevyn Gentle Border Lite 8.6cm x 7.7cm 1pkNo change41
    43Allevyn Gentle Border Lite 10cm x 10cm 1pkNo change41
    44Allevyn Gentle Border 7.5cm x 7.5cm 2pkNo change41
    45Allevyn Gentle Border Lite 5cm x 5cm 1pkNo change41
    46Allevyn Life Small 10.3cm x 10.3cm 2pkNo change41
    47Allevyn Life Medium 12.9cm x 12.9cm 2pkNo change41
    Shelf 3 · 82.5cm · 225mm clear · 95% fillPrimapore, Solosite, Cica-Care
    65Primapore 20cm x 10cmMoved71
    37Primapore Flexible Fabric Dressing 10cm x 8cm 3pkNo change31
    36Primapore Dressing 6cm x 8.3cm 5pkFacing reduced32 → 1
    35Primapore Flexible Fabric Dressing 7.2cm x 5cm 5pkFacing reduced32 → 1
    49Solosite Healing Gel 100gFacing reduced Moved52 → 1
    48Solosite Healing Gel 50gFacing reduced Moved52 → 1
    38Cica-Care Silicone Gel Sheet 12cm x 6cmNo change31
    40Cica Care Cica-Care Gel 15g 15g 1pkNo change31
    Shelf 2 · 57.5cm · 250mm clear · 99% fillMelolin, Cica-Care, Jelonet, Bactigras, Leukostrip
    39Cica Care Cica-Care Gel 5g 5g 1pkMoved31
    62Melolin 10cm x 20cm 1pkMoved71
    28Melolin Dressing 10cm x 10cm 3pkNo change21
    27Melolin Dressing 5cm x 5cm 5pkFacing reduced22 → 1
    67Jelonet Dressing 10cm x 10cm 3pkMoved71
    68Bactigras Dressing 10cm x 10cm 3pkMoved71
    61Leukostrip 6.4mm x 76mm 3pk 1378Moved61
    Shelf 1 · 40cm · 175mm clear · 97% fillPrimaband, Primacrepe, Primafix
    13Primaband Elastic Conforming Bandage 2.5cm x 1.75m 1pkNo change11
    14Primaband Elastic Conforming Bandage 5cm x 1.75m 1pkNo change11
    15Primaband Conforming Bandage White 7.5cm x 1.75mFacing reduced12 → 1
    16Primaband Conforming Bandage White 10cm x 1.75mNo change11
    17Primacrepe Elastic Crepe Medium 5cm x 1.6m 1pkNo change11
    18Primacrepe Medium White 7.5cm x 1.6mNo change11
    19Primacrepe Medium White 10cm x 1.6mNo change11
    20Primacrepe Elastic Crepe Heavy Weight 5cm x 2.3m 1pkNo change11
    21Primacrepe Heavy Tan 7.5cm x 2.3mNo change11
    22Primacrepe Heavy Tan 10cm x 2.3mNo change11
    23Primafix Plus 5cm x 5mNo change11
    24Primafix Plus 5cm x 10mNo change11
    25Primafix Plus 10cm x 2mNo change11
    26Primafix Plus 10cm x 10mNo change11
    Shelf 0 · 20cm · 200mm clear · 96% fillPrimagauze, Primatape, Opsite, Remove, Primaswab, Skin-Prep, Multigate
    1Primagauze Cohesive 2.5cm x 2m 2 RollsFacing reduced02 → 1
    2Primagauze Cohesive 8cm x 2mNo change01
    3Primatape 1.25cm x 5mNo change01
    4Primatape 2.5cm x 5mNo change01
    5Primatape Elastic 2.5cm x 1mNo change01
    6Primatape Elastic 2.5cm x 2.5mNo change01
    7Primatape Waterproof 1.25cm x 5mNo change01
    8Primatape Waterproof 2.5cm x 5mNo change01
    30Opsite Flexifix gentle roll 10cm x 1m 1pkFacing reduced Moved22 → 1
    9Remove Wipes Box 50pkNo change01
    10Primaswab Wipes 2Ply 200pkFacing reduced02 → 1
    11Skin-Prep Spray 118mLNo change01
    12Multigate Basic Dressing PackNo change01
    Coming out of the bay · 7 deleted, 4 for you to confirm (slide 03, Bay 1 tab)The retail pack of each stays on shelf
    55Melolin Dressing 5cm x 5cm (100)Bulk 100-box; the 5pk (SKU #27) stays.Deleted61 → 0
    56Melolin Dressing 10cm x 10cm (100)Bulk 100-box; the 3pk (SKU #28) stays.Deleted61 → 0
    57Opsite Post-Op 5cm x 6.5cm 100Bulk 100-box; the 5pk (SKU #50) stays.Deleted61 → 0
    58Opsite Post-Op 8.5cm x 9.5cm 20Bulk 20-box; the 3pk (SKU #51) stays.Deleted61 → 0
    59Primapore Dressing 6cm x 8.3cm 50Bulk 50-box; the 5pk (SKU #36) stays.Deleted61 → 0
    60Leukostrip 6.4mm x 76mm Single 2878 50Bulk 50-box; the 3pk (SKU #61) stays.Deleted61 → 0
    63Opsite Post Op 15.5cm x 8.5cm 1pkSingle pack; the 2pk (SKU #53) stays.Deleted71 → 0
    33Cutifilm Plus Waterproof 7.2cm x 5cm 5pkOne of the four to confirm on slide 03, Bay 1 tab.To confirm21 → 0
    34Cutifilm Plus 10cm x 8cm 5pk 36361371One of the four to confirm on slide 03, Bay 1 tab.To confirm21 → 0
    54Allevyn Adhesive 7.5cm x 7.5cm 2pkOne of the four to confirm on slide 03, Bay 1 tab.To confirm51 → 0
    66Primapore 10cm x 8cm bx20One of the four to confirm on slide 03, Bay 1 tab.To confirm71 → 0
    Bay 1 · 7.2m in use today → 1.8m Medstock (Shelves 6–7) + 5.2m Smith & Nephew (Shelves 0–5)97%

    Smith & Nephew widths are measured off your Bay 1 drawing, so they're estimates. Medstock widths are measured off our own 900mm planogram, so they're approximate. In your export, SKU #21 and #22 share POS ID 79347, and SKU #52 shows a capacity of 200.

    05 / Launch Support
    Launch support, and what Medstock puts in
    Co-op laid out two ways: Medstock in wound care only, or across all three segments. Each starts with Albert Academy, so all 55 stores are trained and set the planogram the same way, and each includes a Retail Manager presentation at your February 2027 Training Event. Three segments adds two seasonal counter plays. Medstock also supplies the GoModular units for the Bay 1 wound care band in every store.
    Wound care only · Bay 1

    Set it right, then tell the shopper

    ActivityWhenRate ex GST
    Albert Academy – New Line training
    Product and selling training, plus planogram positioning and execution. On the platform for 3 months.
    Months 1–3 from go-live$4,000
    In-store digital screens
    Points shoppers to the new Medstock block.
    Month 2, once stores are set$2,000
    Ventura Health Training Event – Retail Manager Presentation
    A 30-minute, condition-focused session for your pharmacy support staff, plus a delegate place and networking dinner.
    February 2027, Sydney$8,000
    Wound care only · co-op$14,000
    Medstock GoModular units – Bay 1
    17 per store for the wound care band, 55 stores (935 units @ $20). Supplied by Medstock at no cost to you.
    At set-up$18,700
    Wound care only · total Medstock investment$32,700
    Three segments with Medstock · Bays 1–3

    Set it right, then two seasonal counter plays

    ActivityWhenRate ex GST
    Albert Academy – New Line training
    One module covering all 25 lines. Staff advice is what sells tapes and snake bite.
    Months 1–3 from go-live$4,000
    Counter unit – Snake Bite Bandage
    Peak snake season, finishing before the Christmas break. If time doesn’t allow a 2026 run, it moves to Nov–Dec 2027.
    Nov–Dec 2026 or 2027$4,000
    Counter unit – sports tapes
    Kinesiology and rigid tapes as pre-season training and club sport start back.
    February 2027$4,000
    Ventura Health Training Event – Retail Manager Presentation
    A 30-minute, condition-focused session for your pharmacy support staff, plus a delegate place and networking dinner.
    February 2027, Sydney$8,000
    Three segments · co-op$20,000
    Medstock GoModular units – Bay 1
    17 per store for the wound care band, 55 stores (935 units @ $20). Supplied by Medstock at no cost to you.
    At set-up$18,700
    Three segments · total Medstock investment$38,700

    Rates are the standard rates in the Ventura Health Media Kit 2027, ex GST; Training Event costs are subject to change closer to the event. Medstock supplies the GoModular units, the counter units and all artwork and training content. Timing assumes go-live before the end of 2026 and is flexible around your promotional calendar.

    06 · Getting Started

    Getting started with Medstock

    From first samples to a ranged, growing category across Cincotta Discount Chemist and MyMedical Pharmacy — starting with an order on the account you already have.

    Order through your wholesaler — or direct from us

    Medstock is listed with all three major wholesalers, so core lines arrive on the account you already have. Anything your wholesaler doesn’t carry, we supply direct — order codes for every product are in the range and pricing tables.

    1
    Discover
    Information, samples and clinical guidance
    2
    Select
    Build a range suited to your store and your customers
    3
    Launch
    Order support and in-store implementation
    4
    Grow
    Category support, promotions and range optimisation
    5
    Contact
    For support or enquiries
    1300 652 763
    Prepared for Ventura Health Group
    Ventura Health Group
    Cincotta Discount Chemist
    MyMedical Pharmacy